There are several ways in which NLP models can be used for anonymisation, including:
The Importance of Anonymising PII
“Data privacy is not just a compliance mandate but a cornerstone in fostering trust between businesses and customers. Anonymising PII is essential to align with UK Privacy Regulations and to protect the integrity of customer data. Natural Language Processing for customer data makes this task both efficient and precise.”
Anonymisation Techniques Powered by NLP
NLP models offer several strategies to anonymise PII effectively, ensuring both compliance and customer trust. Here are a few approaches:
Named Entity Recognition (NER)
NER models, an integral part of our Fluent One Data Protection suite, identify and extract named entities such as names, addresses, and phone numbers. These entities are then replaced with placeholders or pseudonyms.
Leveraging AI-driven quality checks, Assure can identify sensitive information and redact it to protect individual privacy.
Assure uses advanced NLP models to remove or replace specific information that could be used to identify an individual, staying ahead of the curve in Protecting Personal Data with AI.
With the power of NLP, Assure replaces names with unique identifiers that can’t be traced back, offering another layer of data privacy.
How Fluent One Fits In
Fluent One utilises pre-trained deep learning models to identify and anonymise PII effectively. Our platform can detect names, addresses, email addresses, and customer reference numbers. It then applies a variety of anonymisation techniques, including:
- Replacing with a fixed value
The Fluent One PII feature also provides a service to reverse the anonymisation process.
Anonymisation and De-anonymisation with Fluent One
Our platform also offers a service to reverse the anonymisation process. This is ideal for using less secure third-party cloud services while maintaining a secure internal environment. You can anonymise the data to pass to the cloud and then reverse the anonymisation for further internal processing.
Safeguarding personal data is not only a regulatory requirement but also a cornerstone of customer trust. With the cutting-edge capabilities of Fluent One, powered by Natural Language Processing, businesses can achieve both. Fluent One is your partner in aligning with UK Privacy Regulations through AI-driven data protection.